Getting new business doesn't always involve knocking on doors. It can often be gained by whispering in the right ears.

Professionals don't need to look for clients because clients seek them out. Years ago, that seemed to be one of the traits determining if a career qualified as a profession. Readers who watched the PBS series Rumpole of the Bailey, based on the books by John Mortimer, saw that cases came to barristers, often through their clerk. Today, it is expected that lawyers in private practice need to be bringing in business. Perhaps we can blame another TV series, Boston Legal, for bringing that into the open. How can lawyers find new clients? How can they get client referrals? |

Getting new business doesn't always involve knocking on doors. It can often be gained by whispering in the right ears.