Hulu announced this week to customers that it will be discontinuing its popular Disney+ add-on, which allowed subscribers to bundle the streaming service with their existing Hulu plan for a discounted price of $2.99 per month. The change will force current Hulu customers who utilize the add-on to pay full price for a separate Disney+ subscription or get a Disney+ bundle deal if they wish to retain access to the service.

The move comes as a surprise to many Hulu subscribers, who have enjoyed the convenience and affordability of the bundled option. The add-on provided access to Disney+'s extensive library of movies, shows, and original content, including popular titles from Marvel, Star Wars, and Pixar.

Hulu has not yet provided a specific date for the discontinuation of the add-on, but it is expected to take effect in the coming months. Customers who currently have the Disney+ add-on will lose access to the service unless they subscribe to Disney+ directly.

However, the decision has been met with criticism from some subscribers who view it as a price hike and a reduction in value. Many customers took to social media to express their frustration, with some threatening to cancel their Hulu subscriptions altogether.

This move reflects the evolving landscape of the streaming industry, where companies are increasingly seeking to maximize revenue and control their content distribution. It remains to be seen how this change will impact Hulu's subscriber base and the broader streaming market.