On Tuesday, November 12, at Streaming Media Connect, streaming industry consultant Nadine Krefetz moderated the panel "Cloudsplitting: Tackling Common Cloud Live Broadcast Workflow Challenges." Some elements of streaming workflows and architecture may always stay on-prem. However, the cloud affords streaming pros opportunities for scaling and cost-cutting that make the lure of cloud workflows too powerful to resist for most live streamers intent on managing large and unpredictable audiences, improving QoE, increasing ROI, and satisfying brands.