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Brix taking on 'The Big Easy'


Brix taking on 'The Big Easy'

Dallas-based Brix Holdings, which owns Orange Leaf and Clean Juice, is seeking franchisees to help the brands enter the New Orleans market.

"New Orleans is a vibrant city ripe with opportunities for new business and unique experiences for locals and tourists alike," Sherif Mityas, CEO of Brix Holdings, said in a company press release. "The city is renowned for its history, architecture, music and, above all, its food. The food and beverage sector continues to thrive in New Orleans as consumers shift towards more affordable and accessible options. Orange Leaf and Clean Juice provide high-value and high-quality products guests desire with a franchise model and support system entrepreneurs are looking for in business ownership."

Combined, Orange Leaf and Clean Juice have 135 locations in the United States.

"I began in the QSR industry at 16 and I learned a lot about the industry through various positions before becoming a franchise owner," Dustin Smith, owner of Clean Juice Lake Charles, said in the release. "I brought that experience to Clean Juice, which afforded me the opportunity to become an owner and take pride in serving quality products to my community. The team at Brix has been a pleasure to work with and I feel confident knowing I have their invaluable support and access to resources. What they provide I believe you won't find everywhere else."

For a traditional Orange Leaf or Clean Juice store, the initial franchise fee is $30,000 for a traditional 10-year term.

The Brix Holdings portfolio also includes Friendly's, Red Mango, Smoothie Factory + Kitchen, Souper Salad, Humble Donut Co. and Pizza Jukebox.

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