LOS ANGELES - "New Brew," a non-alcoholic "euphoric seltzer," is gaining attention across the U.S. for its controversial use of kratom, a plant known for its stimulant and opioid-like effects.

The drink blends kratom, kava, and caffeine to deliver what its creators describe as a "non-inebriating bliss," aimed at promoting feelings of calm and clarity, according to the brand's website.

However, kratom's inclusion has raised concerns, as the herb is banned in several states due to health risks flagged by authorities.

Kratom, derived from evergreen trees native to Southeast Asia, plays a central role in New Brew's formula. Historically used for pain relief and energy boosts, the plant is now the subject of growing scrutiny in the U.S.

The FDA has warned against its use due to risks such as addiction, liver toxicity, and seizures, classifying it as an unsafe food additive. As a result, kratom is prohibited in several states.

Though legal at the federal level, kratom is banned in the following states:

Additionally, cities like Jerseyville and Alton in Illinois have enacted their own restrictions, making New Brew unavailable in those areas. While kratom remains legal for adults over 18 in Illinois, local municipalities have the power to ban its sale.

New Brew has addressed these warnings, stating that misunderstandings arise from the lack of clear FDA guidelines on kratom.

The drink contains 25mg of kratom and 100mg of kava root extract, designed to enhance mood and energy. The company advises caution when trying the drink, as excessive consumption may lead to side effects like nausea, constipation, and loss of appetite.

Despite these concerns, New Brew co-founder Justin Wolf says on the company's website that the small serving size of kratom in the beverage acts as a "mild stimulant and mood enhancer" and has not been shown to cause serious harm when consumed responsibly.

However, the FDA's warnings make kratom a controversial ingredient, keeping it banned in multiple states.

This ongoing debate reflects larger concerns over kratom's safety, with health officials urging caution, while companies like New Brew continue to advocate for its use within wellness routines.