Adobe is moving some of its video generation tools, first teased in April, into private beta. The new options appear powerful, but for Adobe, it's as important that these tools are practical. Adobe needs to master the UI of AI.

Text to Video is basically Adobe's answer to OpenAI's Sora (which is also yet to be released publicly). It lets you type a prompt, like "closeup of a daisy," to generate video of it. Adobe's distinguishing feature is cinemagraphic creative control. A drop down menu will share options like camera angles to help guide you in the process.