BTS's dedicated fanbase, ARMY, has recently mobilized against the potential return of Min Hee Jin as ADOR's CEO.
On September 16, ARMY launched a global campaign using the hashtag #MinHeeJinOut on X (formerly Twitter), drawing significant attention and support from around the world.
This hashtag has gained traction in countries such as North America, the UK, Germany, Poland, and parts of Southeast Asia.
In their statement, ARMY addressed the issue by expressing their strong opposition to Min Hee Jin's return to ADOR.
They clarified their stance by highlighting concerns about her past actions, including alleged attempts to harm BTS and manipulate media to create a negative image of both the group and its fans
ARMY emphasized that they view any media support for Min Hee Jin as part of her broader agenda and reiterated their belief that BTS cannot currently voice their opinions freely, which reinforces their position.
ARMY's statement concluded with a call for Min Hee Jin to cease using BTS and its fanbase to advance her personal agenda and spread misinformation.
This passionate response from ARMY underscores their commitment to protecting BTS and their interests, demonstrating the strength and unity of the fanbase.
On August 27, Min Hee Jin was removed from her position as ADOR's CEO, with Kim Joo Young appointed as her successor.
In response to her dismissal, Min Hee Jin sought legal recourse by filing an injunction at the Seoul Central District Court. She requested an interim shareholders' meeting and her reappointment as executive director, highlighting the ongoing tensions surrounding her departure.
In a related development, the girl group NewJeans, who were previously under ADOR's management, also weighed in on the controversy.
On September 11, NewJeans held a live stream on their newly created YouTube channel, expressing their desire for the restoration of the original ADOR with Min Hee Jin as CEO.
Members Danielle and Minji voiced their concerns about the current management situation and appealed for a resolution that would restore the previous management structure while ensuring a more humane approach from HYBE.
HYBE's recent actions include filing a complaint against Min Hee Jin for breach of duty earlier this year. Following her removal, Kim Joo Young, the former Chief Human Resources Officer of HYBE, has stepped in as ADOR's new CEO.
Min Hee Jin, who had led ADOR since November 2021, claimed her dismissal was unilateral, while HYBE has defended the change as a lawful and necessary procedure.