Keith Lee, known for his TikTok food reviews and background as an MMA fighter, announced to his more than 16 million TikTok followers on Saturday that he and his family are now living in Texas.
"It ain't no secret no more, me and my family live in Texas," Lee said in his recent TikTok.
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In the video, Lee shared a recap of his decade-long stay in Las Vegas, where his TikTok journey began.
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Although he didn't specify his exact destination in Texas, he mentioned that he and his family plan to explore more local restaurants over the coming month.
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He has traveled to North Texas multiple times, including a visit where he mixed up barbecue restaurants.
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Lee's visits have impacted the local restaurant scene. While some businesses eagerly compete for his attention, others observe the impact of his celebrity influence.
In Dallas, the dual impact of the so-called "Keith Lee Effect" affected some local businesses.
Two businesses he reviewed, Hala Fusionz and Absolutely Edible Cakes and Catering, experienced the perks of Lee's positive attention.
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However, Halal Fusionz, found challenged to meet the unexpected surge in demand, causing more customers to leave empty-handed. Its Towerwood location closed for some months due to an update in their menu and a new location, but they are currently open with a food truck in downtown Dallas.
On the other hand, Lee's internet fame gave two other businesses challenges.
Thunderbird Pies in East Dallas, which received a negative review from Lee, was hit with a flood of negative comments on his video, criticizing the food and claiming it "poorly represents Dallas' culinary scene."
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Meanwhile, the chef and owner of Sweetly Seasoned, a Dallas food truck that Lee reviewed favorably, faced backlash for allegedly failing to distribute a $4,000 tip that Lee reportedly left for both Sweetly Seasoned and other nearby workers he encountered during his visit.
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